AshokaUP20: A Legacy of Purity, A Taste of Tradition

Welcome to Heritage Ganga, where timeless traditions meet modern purity. Nestled in the heart of Bijnor, we bring you products crafted with care, inspired by the rich soil, vibrant biodiversity, and spiritual connection of the Ganga River.

The Story Behind AshokaUP20: A Tribute to Dreams and Determination 
The name AshokaUP20 is more than just a brand; it’s a legacy built on love, inspiration, and an unyielding dream. 
My mother, named Ashoka by her father, has always been my guiding light—a symbol of strength, resilience, and grace. I’ve always admired her qualities and wished to see her as an independent woman, confidently leading with her wisdom and courage. 

The idea for AshokaUP20 was born from my desire to honor her and empower her to take the seat she deserved: the chair of a CEO. This vision wasn’t an overnight decision—it took years of research, hard work, and an unwavering belief in creating something meaningful and impactful. 
Why Ashoka? 
Ashoka symbolizes strength, growth, and the pursuit of excellence. These qualities mirror not only my mother’s personality but also the core values of this brand. AshokaUP20 stands for independence, empowerment, and innovation. 
Why UP20? 
It reflects our roots, the community we belong to, and the journey that began in Uttar Pradesh, India. It’s a tribute to our heritage. 

Today, as AshokaUP20 comes to life, it’s not just the fulfillment of my dream but also the beginning of a journey that embodies the essence of my mother’s name and the ideals she stands for. Every step we take is a testament to the belief that with hard work and determination, dreams can indeed come true.

From our family to yours, welcome to AshokaUP20—where legacy meets innovation.
Our Mission
At Heritage Ganga Ventures, we believe in bringing back the lost essence of purity, tradition, and sustainability. Our journey began with a dream to provide premium-quality, ethically sourced products that connect you with the flavors of your childhood.Founded by Astha Bishnoi, a dedicated environmentalist from Bijnor, Heritage Ganga Ventures is deeply rooted in the fertile lands along the Ganga River. Astha’s passion for sustainability and her agricultural background inspire everything we do. Our mission is simple yet powerful: to revive the authentic taste of groceries while supporting local farmers, empowering rural women, and safeguarding our environment.
What Drives Us
  • Quality Without Compromise: We focus on delivering products that are pure, natural, and full of the flavors you love—like mota gehu aata, which is rich in fiber and great for digestion, and shudh desi ghee, crafted with care and authenticity.
  • Empowering Communities: We collaborate directly with farmers and by involving rural & sub-urban women in our operations, we provide meaningful employment opportunities that uplift families and communities.
  • Sustainability First: We adopt eco-friendly practices, from farm to packaging, ensuring minimal impact on the environment.

Why Heritage Ganga Ventures Stands Apart

Crafted with Care, Rooted in Tradition

Commitment to Purity and Quality

From gluten-free mota gehu aata to shudh desi ghee, every product is crafted with utmost care, preserving the rich flavors and nutrition that remind you of childhood meals.

Strong Connection to Tradition

Our offerings aim to revive the traditional food culture of India. We bring back forgotten tastes and aromas, such as the wholesome goodness of mota dhan and the purity of homemade desi ghee.

Sustainability at the Core

Heritage Ganga Ventures is committed to reducing its environmental footprint through sustainable farming and packaging practices.

Empowering Local Communities

Our initiatives create employment opportunities for women and farmers in rural and sub urban areas, fostering economic independence and growth.

Consumer-Centric Vision

Catering to modern dietary needs, we provide products like gluten-free atta and fiber-rich grains to promote healthy lifestyles.

Our Values 

At Heritage Ganga, our values are deeply rooted in tradition, quality, and sustainability.

  • Purity First:
    Every product we create is a testament to our commitment to purity and excellence. From the finest ingredients to traditional methods, we ensure that every product resonates with authenticity and natural goodness.
  • Empowering Communities:
    We believe in giving back to the roots. By sourcing directly from rural farmers and partnering with women-led agricultural initiatives, we aim to uplift communities and create a sustainable livelihood for our partners.
  • Eco-Friendly Practices:
    Our processes are designed to respect the environment. From sustainable farming to eco-conscious packaging, we are committed to reducing our footprint and preserving nature’s resources.
  • Heritage in Every Drop:
    Heritage Ganga stands for the timeless wisdom of traditional Indian practices blended seamlessly with modern quality standards, ensuring products that are both authentic and trustworthy.

Discover how our values set us apart and why Heritage Ganga is more than just a brand—it’s a movement for better health, better communities, and a better planet.